A classic Russian nesting doll (so cute, right?) and a color-enhancing shampoo from Brooklyn-based amika might seem like two polar opposites. But both have roots in Siberia, Russia’s mysterious and frosty tundra. Though it’s best known for its freezing temperatures, this expansive region is home to some of the most diverse plants and herbs on the planet. Thanks to the abundance of greenery, Siberia is (funny enough) the source of the hair industry’s hottest ingredients: sea buckthorn berry oil or obliphica oil which packs a rare mixture of omega 7 acids and the vitamin C levels of 15 oranges. The combination leaves locks shiny, glowing and gorgeous.
Luckily, there’s no need to brave the permafrost in search of the magical elixir since amika’s hair experts have made it the key ingredient in their lush Color pHerfection Shampoo—which some of you will receive in your Birchbox this month!